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Get Far Mom of The Day (May 3rd): Dr. Theresa Price

Dr. Theresa Price is the Founder and Executive Director of the National College Resources Foundation (NCRF) a parent company of the Black College Expo™.  Dr. Price also is the owner of a full service marketing firm Jabez 3 Enterprises. For 20 years Dr. Price has been managing her full service marketing firm, along with her non-profit organization NCRF.  NCRF produces the Black College Expo™ annually in Los Angeles, Oakland, Atlanta, DC/Maryland, Houston and New York, along with California events; Latino College Expo™, Students Think S.T.E.A.M. Expo and All Sports Expo.

Theresa is a native of Compton, California and has over 30 years of experience in advertising, sales, marketing, and promotions. She is a graduate of California State University Long Beach with a bachelor’s degree in Broadcast/Journalism, and a minor in Speech Communications, and received an Honorary Doctorate Humane Letters from Virginia University of Lynchburg, May 2016.

Dr. Price began her career in television at CBS Channel 2 as a news assistant. Later, she worked at radio station 103.9 KACE FM, as a Promotions Coordinator and news assistant, where she did on-air news features and public service announcements. Then Theresa was promoted to Community Assistance Line Coordinator. While working closely with the radio sales team, Theresa developed a passion for helping businesses grow and decided to join the radio sales team as an Account Executive at Radio Station KGFJ 1230 AM. Theresa was the #1 Account Executive and won several top sales awards, which led to her being promoted to Retail Sales Manager, then National Sales Manager & General Sales Manager. After her success at KGFJ, Radio Stations KFI-KOST-KACE (Cox Broadcasting, now iheart Media) recruited her to join their company as a Senior Account Manager. Theresa again received numerous sales awards and generated over 2 million in annual revenues.

As a result of Theresa’s success, she received funding from one of her clients to start her own marketing firm, which is now Jabez 3 Enterprises, Inc.  Theresa’s marketing firm has developed and executed marketing plans for companies such as the UniverSoul Circus, General Mills, Nike, Pepsi, Kellogg, Sean John, Codeblack, and even top selling recording artists.

Theresa is very passionate about helping young people. As a result National College Resources Foundation was created with the mission to curtail the high school dropout rate and to increase the enrollment to degree and/or certificate programs among underserved and underrepresented students.  Theresa founded the Black College Expo™ in 1999, in direct response to the passing of California’s proposition 209 that banned affirmation action programs in California colleges.  NCRF’s college expos serve as a vital link between minorities and higher education.  NCRF has helped over 400,000 students get into college, given away over $600,000 in scholarships, and has secured over 100 million in scholarships for students. NCRF’s outreach program “The Movement Enrichment Program helps students daily with intervention, mentoring, tutoring, college and career planning, and also assist student athletes.”

Dr. Price has received numerous awards and commendations across the country for her work in the community. She has received awards from National Council of Negro Women, National University Women, Black Writers on Tour, We See You Awards, Bowie State University’s Black Male Agenda, Pomona Association of Black School Educators, the Humanitarian Award 102.3 KJLH, 2015 Relevant Honors Award, and just recently the 10th Council District Women’s Steering Committee Education Community Service Award and LA South Chamber of Commerce Women in Business Award.

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